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Classic 1995 Internet Marketing e-Book Now Online in Free Archive
I’ve now posted the entire text of my groundbreaking 1995 e-book, The Smart (aka Small) Business Guide to Internet Marketing, here on Optimization Marketing. This was one of the first books published...
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Content Marketing as a Lead-Gen Method for B2B Companies
An article from eMarketer stresses the value of content marketing as a tool for generating sales leads — see “Content Marketing Key to B2B Sales Funnel.” Content marketing refers to the practice of...
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